Connect WhatsApp with your own Meta app

If your Channels page shows Connect with Meta on the WhatsApp card, you do not need any of this: connect your WhatsApp number in a few minutes instead. This page is for a number that already runs through a Meta app of your own, or that Connect with Meta cannot reach — and for workspaces where the button is not switched on yet.

This is the hardest step in the product, and almost all of it happens in Meta's console rather than ours. Set aside an hour the first time.

You bring your own WhatsApp number and your own Meta app. We never resell you a number, which means the account, the number and the conversations stay yours — and it means the setup below is yours to do once.

What you are collecting

Four values. Everything on this page exists to produce them.

The route

Each step has its own article; this page is the spine.

1. Create your Meta app and business portfolio. A developer account, a business portfolio, and an app with WhatsApp added to it.
2. Add and verify your phone number. Either a test number to try the platform, or your own number for real customers.
3. Generate a permanent token. A system user token with three specific permissions. This is where most setups go wrong — read it even if you think you have a token already.
4. Paste the four values into Admin → Channels. Press Connect WhatsApp on the card, or, if the card leads with Connect with Meta, Use your own Meta app at the foot of the card, then fill in the form and press Connect and verify.
5. Point Meta's webhook at us. When the values are accepted, the window shows a callback URL and a verify token (they are also on the Webhook card on the same page). In Meta, open WhatsApp → Configuration, paste both, save, and subscribe to the messages field.

Admin → Channels carries a connect card for each of the three, and the credentials guide for each beside it. Instagram and Messenger have their own articles (Instagram, Messenger); everything below is WhatsApp.

What happens when you press Connect and verify

We do four things, in this order, and stop at the first failure:

1. Verify the credentials against Meta — before storing anything. Saving first would leave you looking at a "connected" badge over credentials that have never worked, and the first sign of trouble would be a customer getting no reply. If Meta rejects them, nothing is stored and you get a message saying what to fix (WhatsApp error messages, decoded).
2. Check the WhatsApp Business Account ID holds the number. A business often has two accounts, a test one and a real one, side by side. Subscribing the wrong one would leave this number receiving nothing, so an account that does not list the number is refused with a message saying so.
3. Store the credentials encrypted. The token is never shown again, in full, anywhere: the screen shows a masked tail, and the app secret is not echoed at all, not even masked.
4. Subscribe this app to your account's webhooks. This is the step Meta's own documentation never tells you that you need, and Webhooks: why messages arrive, and why they sometimes don't is about it. This is why the account ID is required. If the subscription fails, the save still succeeds, because your number can send, and the result says plainly that inbound messages may not reach us.

Then test it, in both directions

Outbound: press Send test message and give it a number you can read. A token that reads your phone number can still be missing the permission to send from it, so this is a different proof from the one above.

Inbound: message your business number from a personal phone and watch it appear in the Inbox. Do this before you tell a customer about the number. Sending works far more often than receiving does, and a connection that looks complete but receives nothing is the exact failure the webhook article exists for. If the bot's reply to it is marked Not delivered, receiving works and WhatsApp refused the send; the reason is under it, with a link to what to do.

While your business is unverified

Meta restricts unverified businesses: a small number of phone numbers, and — for an app in development mode — delivery only to numbers you have added as test recipients. A message to anyone else is rejected with a specific error rather than silently dropped (code 131030).

Plan for that: try the platform on a test number, then start business verification early, because it is the long pole and it runs on Meta's schedule rather than yours.

Disconnecting

Only the workspace owner can disconnect, from Admin → Channels. It stops inbound routing; it does not delete your conversation history. What your business has already been told stays. Your own app's webhook subscription on the account is left as it was.